Invite-Only · Not available through Amazon directly

Launch on Amazon with a
dedicated rep and VIP perks.

Amazon runs an invite-only program that gives select new brands a personal account manager, waived fees, early access to deals, and up to $25K in credits. You can't sign up for this on your own. SparkTok is one of a small number of approved agency partners who can refer brands into the program.

SparkTok is an Official Amazon Stores Agency Program Partner
What You Get

Benefits you can only access through a referral partner like SparkTok

This is Amazon's New Seller Success (NSS) Strategic Accounts program. It's not listed anywhere on Amazon's site, and there's no public application. The only way in is through an approved agency partner. Here's what qualifying brands receive:

👤

Your Own Amazon Account Manager

A real person inside Amazon assigned to your brand for up to one year. They help you scale, fix issues, reach new customers, and make decisions about your Amazon business. This is not the generic Seller Support everyone else gets.

🔍

Personalized Growth Strategy

Your rep analyzes your account and gives you tailored recommendations on fulfillment, conversion, merchandising, account health, and global expansion. Strategies built for your brand, not generic advice.

🚧

Priority Issue Resolution

Listing taken down? Account flag? Instead of waiting in the standard support queue, you get direct access to a team of specialists who can step in and resolve issues before they hurt your business.

⭐

Early Access to Programs & Deals

Get invited to exclusive deal events, Lightning Deals, and new Amazon programs before they're available to the general seller population. Your rep surfaces these opportunities based on your specific goals.

NSI+ Benefits

High-value brands may also unlock these perks

Brands that show strong demand signals (strong DTC sales, social presence, or off-Amazon traction) may qualify for Amazon's New Seller Incentives Plus (NSI+). This is an elevated tier of benefits on top of the account manager, and it's completely free for up to one year. These are real cost savings most sellers will never see:

Waived deal fees — Run two Lightning Deals or Best Deals per week with zero fees (normally $150+ each)
50% off coupon fees — Cut your coupon redemption costs in half, making promotions significantly cheaper to run
Free Vine enrollment — $200 per ASIN waived. Get early reviews on new products without paying the standard Vine fee
Listing discoverability support — Amazon helps optimize your keywords and create variations so your products actually get found in search
Premium A+ Content — Immediate access to enhanced listing content (normally locked behind brand history requirements)
Buy with Prime special pricing — 100% off Prime service fees for your first 6 months, then 20% off for another 6 months
Multi-Channel Fulfillment discounts — 5-12% off MCF fees for 12 months if you sell on other platforms too
Dedicated Offer protection — Amazon protects your product listings from unauthorized sellers and hijackers
Marketing across Amazon channels — Potential to be featured on the Amazon homepage, in automated collections, social media, influencer campaigns, deal events, and PR placements. These are placements you cannot buy.
$10,000 to $25,000 in AWS credits — Free cloud infrastructure credits if you run any part of your business on AWS
Who Qualifies

Is this right for your brand?

This program is for brands that are new to selling on Amazon. Existing Amazon sellers are not eligible.

Amazon is looking for:

Brand owners with the potential to generate $250K+ in Amazon revenue in their first year
Planned investment in marketing and growth
Prime-eligible offering with consistent inventory replenishment
New to Amazon (not currently selling on the platform)
How It Works

From application to Amazon rep in days

1

You apply through SparkTok

Fill out a quick form with your brand details. Since this program is invite-only and not publicly available, SparkTok submits your information to Amazon directly as your referral partner.

2

Amazon reviews your application

Amazon's sales team evaluates your brand and determines your level of support within 3 business days.

3

You get introduced to your rep

Amazon connects you and SparkTok with your assigned Account Executive via email.

4

Onboarding begins

Your Amazon rep schedules your first call to kick off the onboarding process and introduce your full support team.

This program isn't public.
SparkTok is your way in.

Apply below and we'll review your brand. If you qualify, we submit you directly to Amazon's invite-only New Seller Success program.

Apply Now →

Free to apply. No commitment. We'll only submit brands that meet Amazon's criteria.